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5 Ways to Toot Your Own Horn
With the rise of email and digital marketing, you might be under the impression that print promotions are "dead," but nothing could be further from the truth. Reach your interested customers who are staggering under the weight of spam emails and poorly-targeted digital advertising with an impactful and beautifully designed print promotion.
Rules of the Road
Whether you're looking for a quick response to a particular promotion or your goal is to build interest over time with advertising, these key design rules will ensure that your message has the desired impact for your next project.
✔Repetition, Repetition, Repetition Sending out just one mailing piece will not provide you with the results that you would like. Instead, design a series of staggered, targeted promotions.
✔Make an Impact There's no need for subtlety in advertising. Insert a clear call to action, or next step, for your customers within the design.
Types of Promotions
No matter the promotion type, execution is critical. Poorly-presented type or design could ruin an otherwise clever idea -- taking it from eye-popping to eye-rolling in a moment. Below are five common promotion design types depending on your goal:
Is your business the best at what it does? Say so! Create a booklet that details your specific offerings or a simple postcard that drives people to a web-based landing page or to give you a call.
Brag promotions are the ideal way of letting your audience know that you've done something impressive. Win an award recently or get recognized within your community? Create a brag promotion as part of a larger project and include messaging about how the award will benefit your customers.
Want to let your clients know how many options you have available at their fingertips? Capabilities promotions are a great way to explain the breadth or depth of services that you offer.
Let your customers know you have a special event coming up soon. Host an open house, a business gala, or a community fundraiser, and use a creatively designed and printed invitation to spread the word.
There is never a bad time to say "Thanks" or celebrate a special occasion. Send a printed and well-designed note to your customers for corporate anniversaries, holidays, or after a large order.
Ready to design and create print promotions and advertising that makes people take action? Give us a call, and we'll help you craft the perfect promotional piece that will get you noticed!
by Denise Bosler
Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it.
Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to throw design caution to the wind, designers' stories with galleries of work, and creative exercises to help push your designs to the next level. Creative Anarchy is about great design and awesome ideas.
You'll find sections specifically devoted to designing logos, posters, websites, publications, advertising and more.